The concept affiliate marketing is quite a new term to those who follows traditional marketing or management ideas. Affiliate Marketing is the practice whereby a digital publisher or website promotes an online retailer and earns a commission based on the sales or leads that the advertising generates for that online retailer. Affiliate marketing is an advertising method used by brands to attempt to mitigate wasteful spending in their marketing budget. It can be frustrating for a business to pay thousands for clicks or impressions only to win a handful of customers. Affiliate marketing, as performance-based marketing method, affiliates and businesses can work together in a revenue sharing relationship between brand and marketer. Affiliate Marketing can be considered as a microcosm of the digital universe. The digital universe comprises of different channels like Content, PPC, SEO, Display, and Social, Email, Affiliate Marketing and so on. However, Affiliate Marketing by itself consists of publishers who run activity across all these channels. Publishers usually earn a commission when they are the last touch point in a customer’s purchase journey.The role of affiliate marketing in digital marketing mix is vital in the current scenario. Digital FACTORY, the best digital marketing companies in Cochin, identified the importance of affiliate marketing and supports our clients to increase the market presence and outstanding results from partnering with best affiliate partners. In simple words affiliate marketing is similar to hire people to promote and market our products and service and pay them a commission. Similarly, affiliate marketing is assigning third party websites to promote your product and rewarding them for their efforts on a commission basis—this is an effective strategy that brands employ to improve sales. Quite often, it’s better used in tandem other marketing outreach strategies. Affiliate marketing is comparatively less expensive other than the initial effort of selecting and vetting affiliates, there’s little effort required from you to market your products, which is one of the reasons it’s become such a popular method of marketing. Since the affiliates are handpicked by you, it can ensure that the traffic that comes to your site is from individuals that find your product or service useful. Affiliate marketing has been proven to have a much higher return on investment than the majority of marketing strategies.
Digital FACTORY, one of the leading digital marketing companies in Kochi, offers assistance to our clients in affiliate marketing who wish to promote their products and services through partnership between an affiliate. As the market continues to grow, our affiliate marketing strategies of our clients are more apparent to businesses of all sizes, and we can expect to see more organizations use the method more frequently in the future.