Search Engine Optimization
Search Engine Optimization (SEO) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the "organic search results". Traffic that comes via SEO is often referred to as "organic search traffic" to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC).Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of different ranking factors to determine the rankings of their SERPs.Search Engine Optimization (SEO) is arguably the most cost-effective digital marketing technique, but also the most challenging to get right. Digital FACTORY’s SEO strategy is aimed at companies who need to ask the right questions to get better results from SEO whether they are working on SEO themselves or they have an in-house or agency SEO resource. Success in SEO is dependent on understanding the most important SEO ranking factors which give you the best position and then working hard to perform better than competitors. The purpose of SEO is to increase the quantity and quality of inbound traffic to your website. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. This means that consumers get the information they are looking for. Meanwhile, businesses get direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle.
Digital FACTORY, a leading digital marketing companies sin Kochi, aims to give the benefits of SEO to all our clients and prospective business partners. SEO is a complex, multifaceted digital marketing strategy; it requires cross-department buy-in and a long-term vision. The expert team at Digital FACTORY is trained and skilled with specialized knowledge of the numerous components to search engine optimization. Digital FACTORY’s approach to search engine optimization can improve website’s discoverability online and our well planned digital SEO strategy will produce the best results.